SF (EAST) OFFICERS & OTHER RANKS LEARN THE IMPORTANCE OF 'MEDIA & ITS IMPACT'

40 x Officers and 150 x Other Ranks serving in Divisions, Brigades and other formations of the Security Force (East), on Wednesday (23) received awareness on the 'Importance of Media, Its Impact on the Organization & Society' during a full-day lecture session, held at the SFHQ(E) auditorium.

Following an invitation extended by the Commander Security Force (East), Major General Aruna Jayasekera, Mr. Sisira Wijesinghe, Army Media Adviser delivered lectures in this regard, covering a wide range of topical themes, such as Media's Positive and Negative Impacts, Its Evolution, Social Media, Management of Media, Current Media Trends, Challenges, Basic Concepts of Mass Communication, Mass Media's Behaviour, Publicity Techniques, General Rules and Ethics, Development Journalism, etc.

Lectures, followed by interactive question-answer sessions got underway separately for both Officers and Other Rankers respectively at the SFHQ (E) premises.

Towards the end of the sessions, Brigadier G W L Mahinkanda, Brigadier General Staff, Security Forces Headquarters (East) presented a token of appreciation to the lecturer.